Welcome back to the Rookie Report! We’re now less than one week away from the regular season kickoff, and I’m sure you’re all like me and getting antsy for some real NFL action that counts. Today, I’m continuing my preseason look at the rookie class and turning my focus to the wide receivers. If you missed my previous fact sheets, you can find them here (QB), here (RB) and here (TE), but today we’re looking at the rookie wide receiver class. The premise is simple. I’m going to give you some cold hard facts that apply to the rookie receiver class based on things like draft capital, college production, and coaching tendencies, and then give you my interpretation of what those things mean for the 2021 season and beyond. Since most dynasty rookie drafts are over, the info is going to slant towards redraft leagues, but there will be some dynasty tidbits thrown in as well. Let’s dive in…
FACT:
In half-PPR scoring, there were 3 rookie wide receivers who finished in the top-20 scorers at the position in 2020. In the five years prior to that, there were a total of 3 top-20 WR performances by rookies.
What it means:
We were spoiled last season when it came to rookie receivers. Justin Jefferson set the rookie receiving yardage record, Chase Claypool and CeeDee Lamb posted top-20 seasons, Tee Higgins posted a top-30 season, and Brandon Aiyuk clocked in as the WR33. No other season in the past 6 years had more than one rookie finish in the top-20 or more than 2 finish in the top-30. The 2021 class comes with a lot of expectations, with three top-10 draft picks among 10 receivers drafted in the first two rounds…but the answer to the question of who this year’s Justin Jefferson will be is probably no one. That doesn’t mean you should fade the entire class of receivers, but I’d avoid selecting any of this year’s rookie wide receivers among the top-24 taken in your drafts.
FACT:
Since 2000, there have been 27 wide receivers selected in the top-10 overall NFL picks. Not one of them had a catch rate higher than 58.0% as a rookie.
The lowest league-average completion percentage in any season in that span was 58.2% in 2000.
What it means:
Team’s drafting in the top-10 picks of the NFL draft typically have a bad QB, or at least a young developing QB at the helm, and it can take time for a bad or inexperienced quarterback to get on the same page with an inexperienced receiver. The receivers picked in this range typically fit the same ‘alpha’ WR archetype. Nearly all of them are big, physical wide receivers who are threats down the field rather than possession receivers who thrive on short-yardage throws that are completed at a higher rate. Only 3 of the 27 receivers were shorter than 6’1”. Interestingly enough, two of this year’s three top-10 WR picks - Jaylen Waddle and DeVonta Smith – are shorter than that.
A lower catch rate isn’t a death knell for a receiver, but it’s not great in PPR formats, as they’ll need to put up more yards per catch and/or more touchdowns to make up for the lack of receptions. There are reasons to be excited about each member of the trio, but if you see projections putting any of them above 1,000 receiving yards or finishing as a top-12 WR, take them with a very big grain of salt. I would wait until outside the top-30 WRs to draft any of the three.
FACT:
Elijah Moore’s 10.75 receptions per game in 2020 are the most by any power conference-wide receiver in a season since 1990 (minimum 8 games played).
What it means:
If you’re looking for the rookie receiver who is best positioned to be a valuable fantasy player in year one, look no further than Elijah Moore, especially in PPR leagues. Moore is being drafted 4-5 full rounds after Jaylen Waddle (who is being drafted 3-4 rounds after Ja’Marr Chase and DeVonta Smith), but he has as clear a path to 100 targets as any other rookie. With Jamison Crowder on the Covid reserve list, Moore should be in line for a big role in week 1 opposite Corey Davis, and I don’t expect him to look back. Jaylen Waddle will have Devante Parker and Will Fuller in front of him. DeVonta Smith is in an offense that should lean heavily on the run game and will target their two tight ends a bunch. Ja’Marr Chase has struggled to stand out in camp and has two proven receivers in front of him in Tee Higgins and Tyler Boyd. Rashod Bateman will open the season on injured reserve with a groin injury. Even if he returns by week 4, it’ll take time to build up to a full workload. Moore could push Corey Davis for the Jets’ team lead in targets this season if he performs well early in the season. He has a ton of upside and can be had with one of your last picks in the draft. I’d much rather draft Moore late than take one of Smith/Waddle/Chase at their current ADPs.
FACT:
Since 2000, 5 wide receivers have tallied 100 or more receptions as a freshman in college. One of them is Rondale Moore. Three of the other 4 have finished an NFL season as a top-12 PPR wide receiver. Two of them have finished a season as the overall WR1.
What it means:
The players to accomplish the feat were Rondale, Michael Crabtree, Antonio Brown, Davante Adams, and Richie James. Obviously, James hasn’t done much at the NFL level, but the other 3 are pretty lofty company. Rondale isn’t a guy I would be targeting in redraft formats outside of a late dart throw, but he’s got a ton of upside in dynasty leagues. He’s going to have to fight for playing time in year one with veterans DeAndre Hopkins, AJ Green, and Christian Kirk around, but that could give you an opportunity to get him for a bargain later this season if the manager who drafted him gets impatient or frustrated. He’s a perfect fit for the Cardinals’ spread attack and has a legitimate 100-catch upside at the NFL level once he ascends the depth chart. Monitor his performance early in the season, and make an offer for him if he isn’t playing a bunch in the first month or two of the season.
FACT:
Since 1980, there have been 53 NFL wide receivers to catch a pass that weighed less than 170 pounds (per pro-football-reference.com). Only 4 of them have caught for 800 or more yards in a season.
Tutu Atwell weighed in at 149 pounds at his last NFL medical check before the NFL Draft.
What it means:
Atwell’s diminutive size may limit him to being a gadget player or return man in the NFL. The 149-pound number is a little bit for shock value here – Atwell reportedly weighed in around 160 pounds not long after the draft, but even at 160 his historical outlook isn’t great. The last time a player under 170 pounds caught for 800+ yards in a season was James Jett in 1997. As the league evolves into a more pass-heavy game with more spread offenses, smaller players like Atwell should have a better chance to succeed, but Atwell is on the extreme end of that scale. There are other small-ish receivers in this class that were drafted early this year – 7 of the 10 WRs drafted in the first two rounds don’t have the prototypical ‘alpha WR’ size – but the lightest any of the other 6 were clocked was DeVonta Smith at 166 pounds at the same medical combine where Atwell was at 149.
Tutu does have several things working in his favor. Sean McVay’s offenses have consistently been among the best in the league, Matt Stafford is an upgrade at QB with a strong deep ball, and Atwell has wheels and 2nd-round draft capital. He has a fighting chance, but I’d like to see him show something at the NFL level before buying in. I’d be avoiding him entirely in redraft leagues and treating him as a late flyer in dynasty.
FACT:
Since 2000, there have been 37 wide receivers drafted in the first 3 rounds of the NFL Draft that reached 24 years old prior to or during their rookie season. Only 10 of them reached 500 or more receiving yards, and 11 failed to catch for even 100 yards as a rookie.
What it Means:
D’Wayne Eskridge probably isn’t worth even a late dart throw in redraft leagues. I love Eskridge as a player, and as someone that went to Western Michigan, Eskridge is a guy that I want to root for, but he’s facing long odds to be a useful piece of fantasy teams early in his career. We’ve seen some recent successes from older rookie receivers – Terry McLaurin, Calvin Ridley, and Cooper Kupp all cleared 800 receiving yards in year one – but none of that trio joined a team that had a pair of 125+ target receivers returning. The Seahawks already ranked just 17th in passing attempts last season, and head coach Pete Carroll has expressed a desire to run the ball more in 2021. There just isn’t enough room for Eskridge to carve out a meaningful role in this offense in year one unless there’s an injury to DK Metcalf or Tyler Lockett ahead of him.
FACT:
The New York Giants returning players accounted for 72.2% of the team’s passing targets in 2020, including their 3 most-targeted players, who each had at least an 18% target share.
The Giants get Saquon Barkley back from injury this season and added Kenny Golladay and Kyle Rudolph in free agency.
What it means:
Kadarius Toney wasn’t drafted to be a major part of the offense in his rookie year. Using a first-round pick on a player who isn’t going to play a major role in year one certainly doesn’t feel like a wise use of that pick, but it appears to be exactly what the Giants did here. They’ll find ways to get him on the field and get the ball into his hands – he’s a dynamic playmaker after the catch – but he’s not going to give you consistent production for fantasy leagues without some injuries in front of him. He would likely need to get himself ahead of both Sterling Shepard and Darius Slayton on the depth chart to play a meaningful rookie role, and I don’t think that’s likely. It would be a positive rookie year if he were even able to match Henry Ruggs' output from last season (26 receptions, 452 yards, 2 TD). There’s no need to consider him in anything but the deepest of redraft leagues, and he should be viewed as more of a stash for the future in dynasty.
FACT:
Since 2000, 238 wide receivers that were drafted after the 3rd round of the NFL draft caught a pass as a rookie. Only 4 of them (1.7%) reached 700 or more receiving yards in their rookie season.
In that same span, there were 279 undrafted wide receivers who caught at least one pass in their rookie season. Again, only 4 of them (1.4%) reached 700 or more receiving yards in their rookie season.
What it means:
In redraft leagues, you should avoid drafting rookie receivers who were not drafted in the first 3 rounds of the NFL draft. Receivers in this group are such a longshot to produce at a high level that you should cross them off your draft list ahead of time. There have been successes to come from this group, but you should wait until you see something from them and pick them up on the waiver wire rather than draft them. There has been a lot of buzz this offseason for Amon-Ra St. Brown, both because he has a cool name and because the Lions have a dearth of WR talent, and there has been a little bit of noise more recently for Tylan Wallace as the Ravens have been depleted by injuries at the receiver position. Let other teams in your league take the chance on those guys. I’m not a scout, so I’d rather not assume I’m capable of identifying which player from this range is going to be the outlier who does produce as a rookie.
That’s all I’ve got for the receivers. Hopefully, it helps you if you have a draft coming up this weekend. Sorry if it seems like I’m a downer on your favorite rookie wide receivers this season. I do think there is going to be quality that comes from this wide receiver class, but I also think the 2020 class has thrown our expectations for them in year one out of whack.
Feel free to hit me up on Twitter (@Shawn_Foss) if you have any questions about the rookie WR crop or want to yell at me about anything written above, and make sure to come back to check out the weekly Rookie Report articles in-season as well. As always: Good luck, trust your gut and have fun. It’s just a game.
